Glossary Term: Page View

Definition: A page view is a single instance of a user’s web browser requesting and loading a specific webpage from a website. This can occur when a user directly navigates to a page, clicks on a link, or is automatically redirected.

More Details and Examples:

Unique vs. Total Page Views:
- Unique page views: Measure the number of distinct visitors who have viewed a page, regardless of how many times they’ve visited it.
- Total page views: Count the total number of times a page has been viewed, including multiple views by the same visitor.
Page View vs. Session:
- A session is a series of interactions a user has with a website within a specific timeframe (e.g., 30 minutes). A session can include multiple page views.
Impact on Website Analytics:
- Page views are a crucial metric for website analytics. They help marketers understand:
  - Website popularity: How many people are visiting different pages.
  - User behavior: Which pages are most and least visited, and how users navigate between pages.
  - Content performance: Which content is resonating with visitors and which isn’t.
  - Campaign effectiveness: How effective marketing campaigns are in driving traffic to specific pages.
Examples of Usage:
- “Our blog post on ‘How to Build a Robot’ received over 10,000 page views last month.”
- “We noticed a significant increase in page views to our product page after launching our new ad campaign.”
- “The redesign of our homepage led to a 20% decrease in page views.”

In summary, page views provide valuable insights into website traffic and user behavior, helping marketers optimize their content and marketing strategies.